Three ways Smartsnips drive employee execution

Transform bulky content into insights

  • Slash information quantity 50X
  • Drive up information value 50X

Unlock the wisdom of the crowd

  • Amplify expertise across a network
  • Access the insights of experts

Make it easy to connect the dots

  • Support business decisions
  • Form new ideas, knowledge & IP

Here is what the above looks like today -- warning: disturbing graphic

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Game-changing functionality for daily employee productivity

FACTS

Per Bersin-by=Deloitte, information overload is the #1 challenge holding back knowledge workers.

Per McKinsey, knowledge workers spend a lot of their time searching for information, consuming content and collaborating:

  • 19% searching for content
  • 34% consuming content
  • 14% collaborating internally

McKinsey has further concluded that social and mobile technologies could increase knowledge worker productivity by 20% - 25%.

IMPACT of smartsnips

SEARCH: Employees need to access knowledge faster.  Today's as-is search returns a list of documents and links - a reading and research project.

COLLABORATION: Employees need to share knowledge better.  Today's as-is involves just talkin' on one extreme, whole documents attached to posts on the other. 

READING AND RESEARCH: Today, everyone is a researcher.  We need to make it efficient.  The as-is involves too many documents, file systems, sticky notes, footnotes, bookmarks... sometimes even piles of printed paper and highlighters.

 

Video resources

Use case illustration: research/consulting

Mary is a 3rd year business consultant trying to land a new client.  She has five days to become a marketing expert on prosthetic ear drums.  She has to absorb and synthesize thousands of pages and present as an expert, and is dreading all the:

  • Copying, pasting & manual referencing
  • Sticky notes & yellow pads
  • Content management 

Surely one of her colleagues has done this before?  She badly needs a better way to convert raw content into domain knowledge that doesn't leave her and everyone else constantly reinventing the wheel.  Fortunately, her company is now implementing Smartsnips.  Here's how things work for Mary going forward.

All knowledge in one spot

Mary now has a smartsnips cloud

 
 

Now Mary can use her Smartsnips tools to harvest all her insights from the content so she can 'read once and remember forever. She effectively converts all the documents and web content to a knowledge base of Smartsnips she can access any time.  And since she found a ton of Smartsnips from her colleagues on this topic, she was able to both (1) leverage their expert knowledge; and (2) save a lot of time.

Fast access from her phone

Mary now has a pocket brain

 
 

Now that Mary has effectively pre-programmed her 'pocket brain' with Smartsnips, she can relax.  She doesn't have to worry about forgetting any of it, and has fingertip access anytime, anywhere on any device. 

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Injecting expertise and intelligence into core business processes

FACTS

in 2013 Forrester surveyed executives about their time spent with salespeople; their findings:

  • 70 % - were unprepared to answer questions
  • 75 % - didn't know their business/industry
  • 77 % - didn't understand the issues they faced

Forrester's research on customer service shows that the two biggest customer pain points:

  • Different customer service agents give different answers (41%)
  • Customer service agents don’t know the answer (34%)

According to CEB, 46% of executives misinterpret analyses provided to them and 61% 'selectively' use data.

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IMPACT OF SMARTSNIPS

SALES: As-is sales-enablement consists of routing whole documents. Sales reps need to be experts faster, and Smartsnips are 50X smaller and more relevant than documents.

CUSTOMER SUPPORT: The answers to most support questions lie deep inside documents and other content generated by the organization. Smartsnips provide a systematic way to surface it and make it accessible.

EXECUTIVE BRIEFING & DECISION-MAKING: Executives need bottom-line information combined with a fast way to verify it.  Smartsnips represent a leap forward compared to Powerpoints and binders of documents (with footnotes). 

 

 

Video Resources

Use case illustration: medical sales

Todd sells neurosurgical implants.  The surgeons he calls on expect him to be an expert on the latest peer-reviewed literature, clinical trials, best practices and FDA issues (which spans thousands of pages).  He needs to know this information cold – both for his products as well as those of his competitors.  His challenges:

  • He can’t keep it all in his head
  • There’s too much info to distill and digest, and the load keeps growing

Todd needs a faster way to learn, recall and communicate knowledge in a rapidly-changing field, from the road.  Fortunately, his company is now implementing Smartsnips.  Here's how things work for Todd going forward.

Sales Enablement Team

capture key insights

The Sales Enablement team from Todd's company compiles the peer-reviewed literature, clinical trials best practices and relevant FDA issues.  They meet with Todd and the other sales reps to fully understand the level of understanding and expertise they need to demonstrate for success with their clients.  In concert with some other SMEs they pull in from within the company they then consume thousands of pages of materials, capturing their insights as Smartsnips.  Once completed, they have built a database of a couple hundred Smartsnips along with several topics and hyperpoints.  They have reduced the information load from thousands of pages and weeks to consume, to minutes and seconds.

Sales Representatives

Access Insights On-Demand

 
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Todd no longer has to research, read and manage all the documents that fuel him with the knowledge he needs to do his job.  He can now access all the insights he needs to be an expert on the relevant topics right from his Smartphone.  The topics and hyperpoints his sales enablement team have prepared make it super-easy for Todd to present as an expert, and he is now armed with facts and sources at his fingertips to back it all up.  No more forgetting, losing information or re-reading.  Not only can Todd now access this information, so can his entire team.

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Key HR Functions

facts

According to the Ebbinghouse forgetting curve, employees forget up to 90% of what they learn within a week.  Per stakeholder research performed by CEB:

  • Only 34% of business leaders think L&D impacts business outcomes
  • Only 31% think L&D provides relevant learning solutions
  • Only 23% think L&D is timely at addressing business challenges

And how much institutional knowledge walks out the door when employees leave?   Nobody seems to know. Historically there has been no way to measure or track it.  We intend to change this with Smartsnips.

impact of smartsnips

CORPORATE LEARNING: Given the speed of business and technology change, there is no way an L&D department can maintain a workforce of experts. The only scalable way to achieve this is for the workforce to train itself.  And the only way for the workforce to retain what they learn long enough to apply it is to curate it.

INSTITUTIONAL KNOWLEDGE: Given the rise of dynamic networks and the gig economy, curating knowledge so it stays inside the network is more crucial than ever.  With Smartsnips, we are focused on provide a fast, convenient, workflow-embedded way of doing just that. 

 

Video Resources