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Smartsnips are like steroids for Connect that can help drive core Connect use-cases

 
 

Think of Smartsnips like Cliff Notes for content, Twitter for documents or Pinterest for business stuff -- embedded inside Connect.  Now, Connect users can turn content into bite-sized nuggets of knowledge they can collect, organize and share.


Employee Engagement (with Connect)

Hr OBJECTIVES FOR  CONNECT

  • Capturing and sharing knowledge across the company
  • Streamlined communications
  • Fast access to internal experts

COMMON challenges

  • Difficulties getting employees to try Connect
  • Initial adoption dropping off
  • Attaining knowledge sharing versus superficial posts

HOW SMARTSNIPS HELP

  • Easy-yet-powerful productivity functionality for engaging & interacting with content
  • See what co-workers are learning as they read (in real-time)
  • Access Smartsnip objects packed with facts, findings & knowledge

Scenarios

Mary is a 32-year old marketing strategist and a prolific knowledge-generator.  She frequently analyzes competitors and markets to keep the company up-to-speed.  However she has stopped sharing her work with her Co-workers via Connect because (1) she can't tell if they are reading them or getting anything out of them; (2) they can't capture what they learn as they read and will likely forget it all anyway; (3) they can't see if anyone else is reading them, what they are learning or contributing; and (4) there is no mechanism for feedback or collaboration about specific sections, points or facts contained within the reports.

Joe is a 27-year old product manager and an eager knowledge-consumer.  In his personal life he is a heavy user of social networking tools and is a sponge for absorbing knowledge.  He likes the idea of using Connect to learn from his peers, but too much of what he finds is: (1) superficial dialogue; (2) whole documents to download/read; and (3) website hyperlinks to follow and read.  As a result, he barely logs in because it is too hard and takes to long to find useful knowledge.

 

Implementation Ideas

  • Use the new Smartsnip functionality as a basis for a re-launch of Connect
  • Recruit power-consumers of content to participate
  • Focus on Connect Communities or Knowledge Bank for higher persistence of content
  • Load in key content that employees or certain disciplines really need to grasp in depth
  • Introduce a new etiquette for content-sharing: snip the content first so your colleagues can skim your take-aways before reading the entire document

measurement ideas

  • Measure content engagement
    • Document views
    • Smartsnips created
    • Smartsnips consumed
    • Smartsnip comments
  • Measure improvement in Connect engagement
    • % increase in # of engaged users
    • % increase in user activity (posts, etc.)
  • ROI: increased Connect engagement, increased content engagement

Social Learning

hr objectives for connect

  • Engage learners in a more collaborative, interactive way
  • Encourage peer-to-peer learning
  • Integrate the wisdom of the crowd into the learning process

COMMON challenges

  • Moving from having social conversations to actual learning
  • Engaging learners to interact with content at a deep, meaningful level
  • Tracking and measuring social learning and it's impact

HOW SMARTSNIPS HELP

  • Providing a higher payoff for adding content to posts and a richer experience for those consuming it
  • Enabling deeper content analysis and collaboration -- at the fact, finding and insight level
  • Producing trackable, measurable outputs from reading and learning

scenario

Aaron is a 24 year-old Millennial.  In college, he and his fellow students used the latest-greatest collaborative tools for projects, papers and research.  They learned by collaborating and interacting with each other around content... sharing what they were getting from it, perspectives they added to it.  Aaron seeks to learn, grow and progress in his career the same way, however the Company tools don't fit how he learns or his 120-character attention span.  For Aaron to develop at the pace he seeks, he needs a more bite-sized, collaborative and interactive experience. 

IMPLEMENTATION IDEAS

  • Load PDF or other document-based reading content into a Connect Community and invite employees to snip and learn
    • Existing learning content
    • Source learning content by polling employees
    • New product/service documentation
    • Competitor information everyone should know cold
    • Continuing education materials by discipline
    • Content employees load themselves
  • Process variations
    • Have the author of the content create an initial set of Smartsnips
    • Select SMEs to create initial sets of snips, or to create snips from a certain perspective or context
    • Invite SMEs to the communities to engage in snipping and snip-commenting with learners

measurement ideas

The Smartsnip represents a new unit of learning.  It is essentially a excerpt of content, the employees assertion about what it means to them, supporting notes and tags, and the source document embedded into the Smartsnip.  As a result, we believe learning is now measurable from a "units-of-learning" or "units-of-knowledge" perspective.  

  • Units of learning created (Smartsnip count)
  • Employee engagement with training content
    • Documents viewed
    • Smartsnips captured
    • Smartsnips consumed
    • Smartsnip comments
  • ROI: units of learning, cost/unit, engagement with content, cost and time compared to LMS

User-Generated Content

hr objectives

  • Overcome the cost and cycle times associated with 3rd party content-creation so training can keep pace with demand
  • Leverage existing in-house content and expertise to train employees
  • Encourage employees to take initiative and ownership of creating learning content

COMMON challenges

  • The time and effort it takes employees to create content using existing tools makes it hard to get much
  • It is now clear how Connect can be leveraged to promote the creation of learning content by employees
  • Measuring and managing content creation, quality and consumption

HOW SMARTSNIPS HELP

  • Smartsnips enable employees to turn pre-existing content into learning objects just by reading and snipping
  • Smartsnips are dead-simple to create (if you can draw a box with your mouse you can create a Smartsnip)
  • They are trackable, modular learning units that can be easily organized into groups and sets

Scenarios

Rick is a 43-year sales VP, and a results-driven leader.  The team he manages calls on surgeons who expect his reps to be experts on the latest peer-reviewed literature, best practices and FDA issues.  The traditional process of creating content offsite and firing up the LMS just can’t keep up.  Aaron knows his company is packed with internal experts who have the knowledge.  If they just had an efficient way to express their knowledge and make it accessible, Aaron’s team could get all the training they need internally, timely and cost-effectively.

Darby avatar.png

Darby is a 32-year old Director who runs the contact center for a large, rapid-growth tech company. New products are being released faster than ever, and she can’t train her people fast enough using the traditional process because: (1) content creation takes too long; (2) getting everyone routed through the LMS is too cumbersome; (3) her people are forgetting way too much by the time they get back to their phones; and (4) re-accessing the original content via the LMS is not an option as it takes way too long.  Darby needs a faster way to “re-program” her team using the product documentation that others already created for the new product.

 

IMPLEMENTATION IDEAS

  • Identify training topics that are suited for content generated in-house by employees
    • Review the "training needs" list and see which items could be accomplished using in-house content and expertise
    • Hold a contest to get employee suggestions
    • Challenge employees to create their own content
  • Load the content into a Connect Community or Knowledge Bank Topic and invite employees or SMEs in to read and snip

MEASUREMENT IDEAS

  • Cost and time to create the content
  • Quantity of Smartsnips created
  • # of employees that create Smartsnips
  • ROI
    • Cost savings compared to typical LMS course process
    • Time savings compared to traditional LMS course process
    • Compare outcomes (retention, test scores, learner experience) to traditional LMS course process

Finding Experts

hr objectives for connect

  • Make it easy for employees to find subject matter experts across the company
  • Help employees access the knowledge they need to make decisions and take action
  • Provide a way for employees to engage with experts and acquire new knowledge

COMMON challenges

  • Social activity and self-reported skills may not reveal the "true" experts (who may not be the most socially active)
  • Very little expert knowledge is stored within the network itself (most resides in their heads, file cabinets and sticky notes)
  • The mechanisms social networks provide for engaging with SMEs about content are cumbersome and burdensome to use

HOW SMARTSNIPS HELP

  • The “shared-document” model of Pandexio provides visibility to what peers are reading and thinking
  • Smartsnips expose people's insights, thought-process and knowledge in-context
  • Smartnips are instantly verifiable -- the source document and exact snip spot are 1 mouse-click away

Scenario

Benjamin is a Partner at a Fortune 500 management consulting firm.  To land a large account, he needs to bring together his most knowledgeable team of experts on strategic use of cloud computing.  This is hard for Benjamin because: (1) half the consultants in his company list “cloud computing” as an expertise they have; and (2) despite finding numerous social posts on the topic, it is hard for Bob to tell if any of those who posted are even experts.

 

measurement ideas

  • Survey:
    • Learners on: (1) the value of the SMEs to them; (2) the value of the Smartsnips created by the SMEs (including the ability to assess quality); (3) the value of being able to interact with an SME inside content using Smartsnips 
    • The SMEs on (1) the ease of creating Smartsnips, and (2) the value of Smartsnips as a way to express their knowledge
  • ROI: increased ability for SMEs to become visible to the company, increase in the speed of obtaining SME knowledge via Smartsnips, increased ability to interact with SMEs via Smartsnips

implementation ideas

  • Recruit some SMEs to read and snip content in a Connect Community or Knowledge Bank Topic, including those who are not active in the social network
  • Invite learners in to then flip through the Smartsnips of the SMEs and engage with them through their own Smartsnips and Smartsnip comments

Institutional Knowledge

hr objectives

  • Mitigate/minimize the business disruption caused by retiring employees
  • Capture the thoughts, ideas and IP of employees in an accessible, lasting form
  • Make it easy for employees to capture and share what they learn and know

COMMON challenges

  • Finding a good way to use Connect to capture the institutional knowledge of retiring workers
  • Capturing employee knowledge at a deeper level beyond just social posts
  • Convincing Baby Boomers to take the time to document what they know

HOW SMARTSNIPS HELP

  • Smartsnips are a low-friction, more natural way to capture institutional knowledge
  • Creating Smartsnips is similar to highlighting and annotating -- a familiar process for Baby Boomers
  • Smartsnips capture knowledge in-context, providing successors the cliff notes, supporting content and connections

Scenario

Frank is a 61-year old geotech engineer who retires in 18 months.  He works for a large oil and gas company and is brain is packed with valuable knowledge.  The company has been encouraging Frank to share his knowledge with the up-and-coming folk by: (1) using the new-fangled enterprise social network; (2) writing blog posts, or creating wiki entries.  Frank wants to share his knowledge, but he is not a big writer, doesn’t know how to start and he’s busy.  Frank needs a more familiar, lower-friction way of expressing his knowledge

measurement ideas

  • Survey the snippers on:
    • The ease-of-use in comparison to the alternatives of writing a blog, creating a Powerpoint, etc.
    • The value to them of snipping for their own work and memory needs (independent of capturing their knowledge for others) 
  • Survey the potential successors on the value of the Smartsnips compared to just the documents alone
  • ROI: quantity of knowledge captured compared to alternatives, cost of knowledge capture compared to alternatives, value of Smartsnips as a way of transferring knowledge compared to alternatives

implementation ideas

  • Hold a training session with key employees on using Smartsnips to capture knowledge as they read
  • Setup communities or knowledge bank topics and assign a project for reading and snipping of content within those areas
  • Invite in potential successors to assess the value of the Smartsnips

On-Boarding

hr objectives for connect

  • Arm the employee with the knowledge they need to do their job
  • Plug them into the network of people and resources they need to succeed
  • Provide them a mechanism for socially engaging with their co-workers to learn and grow

COMMON challenges

  • Employees are overwhelmed with the quantity of material to absorb / memorize / retain
  • Employees are provided raw content as opposed to the deeper knowledge, perspective and thought-process of their peers
  • Low Connect employee engagement weaken the ability to electronically plug a millennial into the network of people and resources they need

HOW SMARTSNIPS HELP

  • Smartsnips distill everything down to the cliff notes version, the needles in the haystack
  • Smartsnips take Connect beyond content and conversations, exposing a deeper level of thinking and expertise
  • Smartsnips enable new hires to see their co-workers reading, learning and sharing (in real-time)

Scenario

Amy just graduated, was hired into product development at a mid-sized medical device company and is eager to learn the ropes of product development.  She’s received plenty of documents to read about her craft and company processes and procedures, however she lacks a good way to (1) get exposed to how her peers learn and think about product development; and (2) interact and engaged with them about what she is learning from what she has read.  Amy is afraid to send them the documents with a bunch of questions because it is clumsy, burdensome way to engage with her new peers.

measurement ideas

  • Short-term:
    • Survey the employee on the added value of being able to see their peers' Smartsnips;
    • Survey the employee on the added value of being able to engage with peer networks via Smartsnips
    • Survey the peers on the value of having visibility to what the new employee is snipping, or their questions/comments
  • Long-term:
    • Churn rate of employees onboarded with Smartsnips and Smartsnip capability compared to historical churn rate
  • ROI: time reduction for new employees to possess the knowledge they need, time reduction for plugging into & engaging with the peer network they need to work with, and reduction in churn rate of new hires

implementation ideas

  • The standard onboarding material can often feel dry, static and potentially stale to a new employee who lacks perspective
    • Have the author create snips around key parts to make it more personal and alive
    • Have peers in the new employees chain of command pre-snip the content to add perspective and emphasis
    • Enable & encourage the new employee to interact with the content by creating their own snips
  • Have the peers of the new employee:
    • Pre-snip content designed specifically for the new employee;
    • Provide access to key content they have already snipped to introduce the employee to how they think
    • Provide access to large quantities of pre-snipped content and enable the new employee to interact and engage with their own snips and questions (which also helps see what they are grasping, and where they need help)

Team Productivity

hr objectives for Connect

  • Increase the efficiency of how employees collaborate with each other
  • Enable employees to leverage/amplify each other’s knowledge and expertise
  • Minimize the reinventing of the wheel

COMMON challenges

  • No streamlined, collaborative way to learn and research as a team
  • Each team member uses their own "process" to research and learn
  • The important information winds up in brain cells and sticky notes -- offline, inaccessible and non-shareable

HOW SMARTSNIPS HELP

  • All team members can see what the others are reading and learning, in real-time
  • Thinking, analysis and collaboration all happens transparently, at the fact, finding and excerpt level
  • Everything everyone learns is captured as Smartsnips - one format, stored in one central spot, with single-click access to the source

Scenario

Jack leads a team of business consultants trying to land a new client.  In five days, he and his team need to be market experts on prosthetic ear drums.  They have to absorb thousands of pages and present as experts armed with facts and answers.  And they all dread the process: copying & pasting, sticky notes, legal pads & manual referencing – which makes it very hard to acquire and share knowledge as a collaborative team.

 

measurement ideas

  • Time reduction in executing team research project using Smartsnips instead of the traditional way
  • Survey research participants on value of:
    • Capturing key facts, findings and insights as they read
    • Seeing what others are capturing on the documents
    • Being able to review and comment on the Smartsnips of others
    • 1-click access to source document and snip-spot
    • Direct access to snips without need to open the document
  • ROI: time and cost savings of using Connect over traditional methods, increase in the quality of the work product, future value of the Smartsnips created

implementation ideas

  • Introduce one or more research groups to Smartsnip capability
  • Train on key Smartsnip functionality related to collaborative research:
    • Shared document concept
    • Real-time visibility to Smartsnips and comments of co-workers
    • Single-click access to source document and snip-spot
    • Direct access to all the snips on a document without opening the document
    • Ability to copy/paste text from text view of snip
  • Have groups execute research projects within Connect (probably Teams &Tasks or Knowledge Bank)