Social collaboration systems are being used for exchange of the content itself, not employee knowledge about that content.

WHERE COLLABORATION OCCURS TODAY

IMPACT ON END-USER SYSTEM ENGAGEMENT

  • Systems wind up containing more noise than knowledge
  • Actionable information is not being distilled from the content
  • Collaboration takes place at the whole-document level, with kludgy page-line referencing to parts of the document
  • We don't capture the employee's interpretation and understanding of the content
  • We don't capture the unique expertise and knowledge the employee can add to the content
  • Most employees download content to consume it
  • We can't tell which documents we or our co-workers have read, or what they (or we) found important